Our design philosophy cannot be described by a dogma or an "ism". The designs come about through a situation, product and customer-oriented design process which takes place somewhere in-between method and magic. The way to the product lies in the search for a new, better, different, unjustly forgotten, humorous idea. The resulting formal and functional perfection is largely due to this idea. Our work is evidence of the pleasure we take in challenging materials, products and not least people's behaviour. Often we question available solutions and popular assumptions and proceed in a way that is contradictory to them. As a result, we continually discover creative "virgin soil" off the beaten track.